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Research papers

Digivolving digital kids

This paper demonstrates how, in an increasingly competitive and cluttered media marketplace, sophisticated audience research can work with and compliment marketing strategy in order to pinpoint targets, minimise wastage and identify growth...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television
Authors: Shari Donnenfeld, Caroline Dukes
June 9, 2002
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Citation

Donnenfeld and Dukes (2002a, June 09). Digivolving digital kids. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/digivolving-digital-kids